The integrated system of production, implemented in Brazil in the 1960s, allowed the consolidation of the production chain, harmonizing the activity of poultry farmers and meat packers.
It is estimated that approximately 90% of the industrial poultry production is under the integrated system of production. This integration consists in a permanent support to poultry producers with assistance of agronomists and vets, and the supply of the day-old chick, feed and medication, provided by the industry.
The role of the poultry farmers is to raise the birds according to the best production practices available and following the animal welfare guidelines, biosecurity and animal health procedures. Such rules and standards are monitored by the companies, guaranteeing the traceability of the product from farm to the table of consumers.